Putting the player first

Designed with the player in mind, our marketing module utilises the latest technology and functionality to provide a cost-effective and user-friendly way for operators to register, track, talk to, and reward individual players, groups of players or all players.



Loyalty Club

Understanding the real value of a player is critical to the success of any casino, drPlayerTracking offers more player loyalty and segmentation options, and the most personalised interaction choices in the market today. From direct marketing messaging, to the provision of game play and points statements, we help operators measure and assess player value in the best way possible, and then drive how they reward those players in a way that suits them, and in a manner that reflects their individual value.

OPERATOR BENEFITS

  • Collection and evaluation of game play data from anywhere at any time
  • Real-time player-specific liability and transaction reporting
  • Loyalty programme and reward tier management (up to 8 different tiers)
  • Tailored loyalty programme and reward tier bonuses and mystery jackpots
  • Integration with drScreen means the real-time provision of tailored promotional content, special offers or jackpots directly to the EGM screen or player tracking display
  • Low maintenance contactless RFID cards

Rewards

As players and consumers are increasingly exposed to more and more entertainment offerings, gaming operators need to ensure that they remain the preferred option. As a result, rewarding players remains central to ensuring top-of-mind recall as the favoured entertainment offering. If executed correctly player expectations are exceeded and their business secured.

Player Segmentation

Measuring player value and then defining appropriate and relevant rewards to reflect that value always drives player retention and loyalty. Our segmentation module provides numerous fields and data gathering options, resulting in an extensive repository of player information which can be mined to place the right product, right message and / or right reward in front of a player at the right time.

Data gathering options, in addition to standard game play activity include but are not limited to:

  • Number of visits to the casino
  • Number of visits to a specific EGM or table
  • Number of cash desk transactions
  • Number of player registrations
All of the above, and any other data collection criteria can be extracted within specified date parameters.

Bonusing Promotions

Bonusing remains one of the most successful ways of rewarding players at any level. The obvious truth is that players love to play. If operators can provide additional playing options at no additional cost, while at the same time creating more of ‘that winning feeling’, they ensure an experience that exceeds expectations. Unmatched anywhere in the world, our drBonusing promotions equip operators with the best possible opportunity to make their players feel welcome, cared for and truly valued.

OPERATOR BENEFITS

  • drBonusing can be scaled to accommodate single players, specific gaming floor areas, individual loyalty card tiers, special events and / or promotions
  • Ongoing player engagement creates stronger relationships and builds brand loyalty
  • Easy-to-use functionality ensures bonus sessions or loyalty points-based rewards are implemented and managed quickly and simply
  • Facilitates real-time tracking of game play data during each bonus session
  • Comparative reports can be run after each bonus session
  • Accommodates virtually any promotional purpose including rewards for players at all levels from ‘day use’ cards, to new sign-ups, or high rollers, promoting new games and events, accommodation specials, concerts, or food and beverage discount offers

Raffles

Similar to bonusing, drRaffle offers a further opportunity to surprise and reward players, and re-enforce ‘that winning feeling’. Using this module, operators can define the players to be rewarded with raffle tickets, as well as when and how they are to be rewarded.

OPERATOR BENEFITS

  • Define when raffles take place
  • Customise your own ticket design
  • Define the number of loyalty points (or other means) to earn or buy tickets
  • Define the maximum number of tickets allowed per player
  • Define the time period during which tickets can be earned or bought

Free Play

In addition to bonuses, raffles, promotional vouchers and tournaments, free play is another way to reward players. Our free play and voucher module allows operators to send free play credits directly to players at their electronic gaming machine. These credits can then be loaded to the player’s card or printed out as a ticket. Within the module operators can define certain parameters such as expiration dates and times and options like: ‘play cash first’.

Tournaments

Players visit casinos in search of entertainment, more specifically value-for-money entertainment. A win is a great bonus and undoubtedly makes the visit especially entertaining and rewarding; by engaging any number of players in a player tournament, operators are able to not only amplify the entertainment value, but yet again re-enforce ‘that winning feeling’.

Using our tournament module, operators can link together selected EGMs for a pre-determined time, allocate free play credits, and host a tournament between players on these EGMs, as and when they see fit.

During and after the tournament participating EGM rankings can be displayed on any linked multimedia on the casino floor, like our drScreen player interface, overhead video wall or television displays, or on the top screen of the EGM itself.



OPERATOR BENEFITS

  • Up to 256 EGMs can be assigned to a single tournament
  • Free play credits are transferred directly to each tournament EGM
  • Free play credits can be used on any EGM on the casino floor regardless of manufacturer, model, denomination or game
  • Awards are freely definable as either cash or non-cash
  • All progressive jackpots remain active during the tournament and can be ‘hit’ as usual

Player Kiosk

drPlayerKiosk is an interactive self-service loyalty club member terminal. An easy to use touchscreen user interface affords loyalty club members the ability to track and trace their game play, as well as view and redeem player rewards.

KEY FEATURES

  • Players can access their points status and game play history
  • Update contact information
  • Track voucher redemptions
  • Access personal reward, promotions and bonus allocations

Junkets

As junkets form a large part of many casinos’ marketing and promotional activities, we designed a rewards module to specifically track and trace individual junket organisers. It operates in exactly the same way as tracking and tracing a regular player, however, a key differentiator is the manner in which the junket organiser is rewarded and how that reward is measured.

The facilitators of such travelling groups of players often get rewarded with loyalty points or an actual cash commission, based on the points earned by their junket.

OPERATOR BENEFITS

  • Define date parameters
  • Define the rate or percentage per player level (or points earned) on which the organiser earns commission
  • Allocate several junket groups to a single organiser at the same time

Communications

Building on the importance of rewards and the increasing challenge of gaining a sizeable share of a player’s entertainment wallet, operators need to do more than offer surprising and relevant rewards. They need to effectively tell their players about them. As a result, we continue to develop tools that assist operators in communicating with their players either individually, or on a broader scale.

Media Manager

Our drMediaManager advertisement module allows operators to submit, stream and schedule static image and video footage, as well as promotional messages directly on to the top screen of an EGM, tables jackpot displays, or on to our 8.8” drScreenUltra or drScreenMicro player interface. In addition drMediaManager also affords operators the ability to submit and schedule content on any overhead displays like TVs, jackpot displays or LED video walls.

Casino staff can also cost-effectively create their own advertising collateral using our user-friendly web interface or they can outsource their design and video creation, as required. Content can ultimately be deployed to specific EGMs, to an entire gaming floor, or to an entire operator’s estate.

OPERATOR BENEFITS

  • Circulate pre-programmed, or your own, advertisements, special offers and tailored jackpots directly to players and / or specified groups of players at the EGM while they are playing
  • Arrange your own advertising playlist – stipulating what gets played, when it gets played, and where it gets played
  • drMediaManager accommodates most image and video file extensions

Social Media

Whilst drScreen provides operators with a great platform to engage with players, and share rewards, promotions details and special offers, it also provides players a platform to share their ‘news’, and operators an automated function to post jackpot wins and updates directly to social media.

OPERATOR BENEFITS

  • Configure and schedule jackpot and ‘big win’ trigger values, and drScreen will automatically post them to social media from your venue account in real-time, as and when they’re ‘hit’
KEY FEATURE

  • Players can ‘screen grab’ any win or jackpot and post it directly to Twitter or Facebook